will buy from brands that support their interests
Fandom is a powerful ecosystem of sites, tools and experiences that can help brands reach fans as they¡¯re exploring their personal passions across thousands of movie franchises, tv series and games. We help brands figure out how to navigate fans' inner circle with our trusted content, experiences and environment, all created by fans, for fans.
SCALE TO HELP YOU FIND FANS, WHEREVER THEY ARE
Fandom is a top 50 web property, with a young, affluent and curious global audience of fans
From Honest Trailers to custom videos to virtual live events, we have a wide range of opportunities to drive viewership with fans
Fandom¡¯s first-party data is cookieless and offers thousands of ways to segment and reach fans - by fan interests, demographics, and behavioral traits
INTEGRATED SOLUTIONS THAT HELP YOU ENGAGE FANS AT KEY MOMENTS
SURROUND THE BIGGEST MOMENTS IN ENTERTAINMENT
Own the hottest conversations in Fandom
In the run up to big releases, fans dive deep across our communities to find everything they need to know, spiking our wiki traffic up to 110%..
You can own inventory across these trending communities during these key moments and build custom content to support these fan groups, placing your brand message in a highly viewable, engaging environment where it is sure to connect with enthusiastic, leaned-in fans.
SPONSOR OUR ORIGINAL PROGRAMMING
Fandom is home to multiple original video series for fans, from The Loop - our weekly entertainment news roundup - to our Cram It franchise recaps and our marquis Honest Trailers series. These videos and their distinctly fan-centric tone of voice will connect your brand with our massive audience of fans.
CO-CREATE ORIGINAL CONTENT FOR FANS
We¡¯ve unlocked the secret behind content that captures and enhances the fan experience. From recaps to story deep dives and more, building custom content around popular franchises is a great way to reach the biggest fan communities out there. Available in multiple languages.
For those clients that want to do more & go deeper, Fandom offers Premium Partnerships - beta offerings and custom-developed solutions that can be highly tailored to your objectives.
Interactive minisites and digital experiences
Custom live & virtual events eSports tournaments
Talent and influencer integration
HIGH IMPACT MEDIA SOLUTIONS
Unlock unrivaled reach to fans with our suite of impactful ad placements.
- Brand safe inventory
- IAB standard & custom interactive units
- Deep library of first party data segments
- Available programmatically or direct
NO ONE KNOWS FANS LIKE WE KNOW FANS
FanDNA. FanDNA is Fandom¡¯s proprietary entertainment research service that analyzes the behavior of Fandom¡¯s 315 million monthly users to help entertainment brands understand the complex forces that drive fan behavior.
Custom reports on fan behavior by title, genre or category - understand what¡¯s trending and why
Survey our most engaged fans to go deeper on the mindset and preferences of fans
Access our network of fan experts across every entertainment property imaginable to add first party perspective to trends and findings
Hear directly from our CMO, Stephanie Fried
"FanDNA is the richest dataset on what people love in Movies, TV, Gaming, and Anime anywhere in the world. And we're able to pull out and uncover insights, not just about what people are watching, but why they're watching what they're watching, and how all of those pieces connect with each other."